Copy: "Presenting India's tallest residential building. Unitech Air."
Advertising Agency: JWT New Delhi, India
Executive Creative Director : Rohit Ohri
Creative Director : Arindam Sengupta
Art Director: Jagjit Singh
Copy Writer : Rondeep Gogoi
This is an print cum outdoor ad for Unitech Air which is to be build at the 'Uni World City' at Rajarhat, New Town, Kolkata. A very interesting approach to ad for the tallest residential building. It simply depicts that the people living in the building will be so high in the air that the clothes they hang in their balcony to dry will be in level with clouds.
This is a model of the proposed Unitech Air.